In-game mobile advertising by Spacefwd

Your next
advertising
playground.

Attention is broken. Play is not. We put your brand inside the one moment a mobile gamer chooses to watch an ad, and you pay only when they finish it.

0
Monthly players reachable
0
Markets live
0
Brand-safe games
88%Video completion rate
82%Positive brand sentiment
100%Share of voice in the moment
0UGC, no controversial titles

How it works

Players choose to be reached.

Mobile gaming is the rare environment where the consumer opts in. The mood is positive, the attention is voluntary, and the value exchange is on the screen in plain sight.

  1. 01

    Stuck in a game

    A player runs out of lives or moves. Nothing is interrupted, nothing is forced.

  2. 02

    They opt in

    They choose your ad to keep playing. Every impression that follows is voluntary.

  3. 03

    Your pre-roll

    Up to :30 full-screen, :15 recommended. No competing messages in the frame.

  4. 04

    They play your brand

    The gamified experience, then the end card with your call to action.

  5. 05

    Reward and recall

    They get their in-game reward and remember who gave it to them.

You pay per completed view: the full video watched and the end card loaded. Nothing else is billed. Strategy, bespoke ad unit build, trafficking, optimisation and reporting are included in every tier.

The reach

Home in the Benelux.
Live in 16 markets.

Belgium and the Netherlands are where we run the most campaigns and know the audience best. The same ad units, the same buying model and the same inventory standard travel to every market below.

Targeting available in every market

  • Age
  • Gender
  • Language
  • Geo and city
  • Device
  • OS
  • ISP
  • Day parting
  • Weather
  • Battery level
  • App ownership
  • App whitelist and blacklist
  • Retargeting
  • Custom segments

The creative lab

Made to be played.

Two routes, one system. Lightweight mechanics that lift any tier, and fully produced mini-games built for Gold. The build is included, so the creative brief is the only thing we need from you.

Reveal, swipe, tap and drag. Immediate recognition, available in every tier.

Recommended by industry

The tiers

Four tiers.
One promise: full-screen attention.

Minimum completed views below are for Belgium, and change with the market you pick. Rates are quoted per market on the proposal.

Pre-roll up to :30 in every tier, :15 recommended. End card in every tier: call to action, tap to call, store locator, add to calendar, social share, app install. Gold includes a brand study covering ad recall, brand recall, message association, favorability and purchase intent.

The proof

Brands already playing.

Let's play

We'll bring
the audience.

Tell us the brand, the market and roughly what you have to spend. You get a tailored plan back with reach, mechanic recommendation and a rate, usually within two working days.

Rather talk first? hello@playfwd.net

We use this to build your proposal and nothing else. No list, no resale.